Inside the loop
Notes on creative decision-making.
Short essays on versions, feedback, and making decisions stick.
Written alongside ReverbMind.
Latest notes
When output is cheap, judgment becomes the expensive part of finishing work.
5 min read · Decision Loops
Without a declared winner, every draft stays alive and drains momentum.
4 min read · Winners
If a decision isn't marked as finished, it will reopen on every new input.
4 min read · Decision Loops
Past a point, additional versions blur signal and hide the winner.
5 min read · Versions
Too many similar versions compress contrast until nothing stands out.
4 min read · Versions
Earlier notes
Feedback adds options unless the system forces convergence toward a winner.
4 min read · Feedback
Finishing is a decision boundary, not a quality threshold.
4 min read · Winners
More notes coming soon.
Most creative work doesn’t stall from lack of ideas.
It stalls when decisions don’t stick.
See outcomes →